Step #1 Start researching your market and keywords

Step #2 Understand the market and the buyers

Make sure your PPC ad will be effective. Here are a few basic guidelines:

Rule #1

Write three ad texts per ad group and make sure you use the ad group’s keywords in the ad text

Rule #2

Make your customers do the action, write something like ‘buy now for free delivery’ or ‘get your product for just $49.99′ the ad must contain a clear call to action

Rule #3

Let the customer know your prices are competitive, tell them the benefits they’ll get from using the product or tell them about the special offer.

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