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Keywords not researched

Unfortunately too many webmasters do not really bother using any keyword research tools. There are about 4 or 5 of them. Most, like the overture keyword research tool, are free. Many webmasters don’t use them as they know what their site is about and don’t need to research the top keywords. This is a big mistake.

Another big mistake is either optimizing for too niche or too obscure a search term, or going the other way and going for a very broad term with millions of competing pages on a new site with a only a handful of incoming links. Both are common errors and can result in all on page optimisation and off-page optimisation criteria, through requesting links with the wrong link text for example, to be a complete waste of time.

You either get too little traffic as you optimized for terms that are rarely searched for, or you go for the terms with millions of competing pages but you simply do not have the experience or Pagerank to be able to compete. The balance is normally achieved through two or three word phrases in competitive areas and yet don’t have millions of competing pages.

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