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Webmaster Top Mistakes - Search Engine Rankings

Your competitor has a Top 10 ranking for an important keyword, but your company doesn’t even show in the top 100 search results. What is the main reason behind all this?

1. Using the SAME META Tags for all page: This is the most common mistake we see is the use of the same META “Description” and “Keyword” tags on each page. While most search engines do not use the “Keyword” tag, the “Description” tag can help your page ranking and is used by many search engines in the results that are displayed.

2. Poorly Named Title tags: The “Title” tag is the most important element of each page of your site. Look at the title of most “About Us” pages and you’ll usually see something like “About Company ABC” Very less people search using a phrase such as “about company ABC” Instead, use a relevant message from the page for the Title tag, for example “Largest Online Shop,” and optimize for an important and popular search phrase.

3. Not Enough Relevant Text: Most search engines look for a match between the keyword phrase being searched and the text on your site. They also tend to place a higher priority on the text and keywords located higher on the page. Therefore always make sure you have a theme to each page and optimize the Title tag and page content to reinforce each other.

4. Not All Page are Optimized: Whether your site is 10 or 100 pages, every page of your Web site is a potential search engine entry point. Have a plan for every page and optimize each one for specific keyword phrases.

5. Not Submitting Your URL to Directories and Search Engines: Most of the search engines will find your Web site if it is linked to other sites within its database. But with no or few sites linked to yours, chances are you won’t be crawled unless you submit your URL directly to the site. Most search engines have a “Suggest a URL” link on their home page.

6. Lack of Backlinks: Most companies spend minimal time and resources on gaining links from other sites, yet it is one of the most important elements in many search engine algorithms, including Google. Make sure your company is listed on all the major directories, industry-specific directories and portal sites, your partners and clients as appropriate, and other sites. Secondly, expand the content on your site, including the development of “resources information,” and seek reciprocal links from other sites.

7. Too Much Focus on the Keywords Meta Tag: Check out the Keyword Meta Tag on most Web site pages and you’ll see a long list of words and phrases, including the name of the company CEO, product names, etc. The problem: Almost all of the search engines actually don’t use this tag, but they do look at the keywords in your Title tag and page content, and a few look at the Description Meta tag.

8. No sitemap: Make a sitemap for your homepage to let search engine spider to crawl your website easier.

9. Low/High Keyword Density: While the use of keyword density in the search engine algorithms seems to be changing and waning in importance, it should not be ignored. Keyword density that is too low suggests that the page may not be as relevant as another, yet too high and your page is considered SPAM by most and will be penalized in the ranking.

10. Massive Use of JavaScript, Flash and Frames: Search engine spider cannot crawl page with frames and those spider cant collect data from javascript and flash images. Therefore try dont put important content in frames, flash, and javascript.

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