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Google Adwords Quality Score

Do you actually know how Adwords works?

Google Adwords uses an auction system for their advertisers to bid on the keywords they desire. The amount of each bid is then multiplied by Google quality score to determine the quality and position of your ads. The quality score indicate the relevancy of your ads, CTR on search network and quality of the ads as well as content relevancy factors related to the keyword. Google uses this so called algorithm method to give every advertiser a unique minimum bid for each keyword which often ends up being quite high.